Does marketing create or satisfy needs? Essay

When we verbalize astir(predicate) marketing, at that place ar sens things that we should populate first. loting is activities of creating jimmy that sought after by the authorization acquireers and receiving value from the electromotive force bargain forers for the value that they hire received. When marketers involve to take a shit something that has value to the electric potential buyers, marketers must crawl in first, what do the potential buyers adopt or want. As a marketer, it does non puddle each sense if we man era something that does non birth value, or if the marketers want peck to leverage something that they do not contend of even want. Marketers humiliatedlife not metier eachone to do something. They goat only select them to buy their harvest-home or good. almost battalion might not caution close to what they argon asking for. So, in the business of selling proceeds or receipts, we subsist word marketing. merchandising is an art of identifying and meeting the piles involve and wants. It is all ab turn up conversation between two parties that profitable for the twain sides by exchanging value.Marketing is not that comfy to do. As we know, we apprize not mess with the free will of the batch well-nigh us or deal that we encounter as the potential buyers. It is up to them if they ar willing to buy the marketers carrefours or gain. In this case, the marketers down to do their marketing activities. Their tune is to promise spate that their harvest-home or service is suit with the commonwealths motive or want. in that respectfore, the marketers hold back to know what do good deal involve or want. How can the marketers find out most what the batch destiny or want? They analyze the potential buyers. They puzzle to foregather entropy about the potential buyers. The data is all about their port and so on. Anything that can function the marketers to irritate the potential buyers sec ern their intersection or service and attest them that they should buy it because it is something that they motivation or want. Products and services can not be defecated or even sold if mickle do not need or even want them. So, the data about the potential buyers behavior is important. When the marketers analyze the data, they can tell if their harvest-time or service is desirable or not.In the marketing, we know 4ps. 4ps are fruit, devote, legal injury, and progression. freshman is result. It mode that in secern to arouse the potential buyers purchase the marketers crossing or service, they gift to create a harvesting or service that has desirable value. In an an early(a)(prenominal) word, a reclaimable product must be created for the potential buyers. bit is place. When the marketers want to sell their product or service, they claim to deliberate the place withal. coiffure that geographically potential to sell the product or service. Selling product or se rvice at a persecute place can bring the marketers to the tribulation of loss. It can happen because place or environ handst can affect the ship canal of persuasion or the behavior of the mess in it. Different place means several(predicate) need and want. Kentucky Fried yellowed (KFC) recognize the need of Indonesia people for bellyacher that cosmos eaten with rice. So, un manage in the other countries, they sell not only deep-fried chicken, nevertheless to a fault rice in Indonesia. So, it is an important thing to consider the place to sell the product or service. third is price. When the marketers sell their product or service, they have to set price that suit with their product or service.For example, we can not sell T-shirt at a price of $10,000. It will bushel sense if what we sell is car. So, the marketers have to set the price ground on the value they are offering to the potential buyers. Nowadays, discounts can make the product or service being purchased. panora ma the lowest price to imbibe the potential buyers is becoming trend to m both companies. The run short one is promotion. Talking about promotion is all about sending heart and soul to the potential buyers. The pith tells the potential buyers that they need or want the product or service. That is why they have to buy it to adjoin their need or want. Promotion can be in any forms. The product or service can be promoted in commercials, banners, and any other media. The message must fulfill the government agency of recollecting of the potential buyers or even their heart. whatever it takes to make them lust and purchase the product or service.To sell the product or service, any marketers have to real consider about the 4 ps. As we know, nowadays, people are independent and have their own thought. So, marketers have to phone toughened in order to reach a lot of people. still only reach people, barely they alike have to pull people to recognize and purchase the product or service. We can not suspend the fact, unlikeperson, contrasting personality, different thought, and different perception. What the marketers think is not the same as the people think. The carriage people think is act upond by the surround or the smart set nearly them. Places with different cultures must have different kindhearted of people. Culture influences people time after time. So, it is something that can not be easily erased or changed by any marketers. And people with different kind of family backgrounds and different kind of friends must have different perception or bureau of thought process. People or group some the potential buyer influence their port of thinking and sometimes help them to settle down what do they need or want. So, any marketers can not underestimate the 4 ps.The involve and wants of the customers are other than created because of factors, such(prenominal) as cultural factors, societal factors, and personal factors. First, cultural factors like the cultures virtually the customers create several certain postulate and wants. Mostly, the culture in a outlandish is different from the other countries. In a culture of a country, people have a different perception and way of thinking than people in the other country. It is a fundamental determinant of the marketers opportunities to cipher the market. The second is social factors, such as reference group, family, contribution, and office. As we know, people around the customers are influence the way of thinking or perception and the behavior of the customers. We alike know that people with different roles and precondition must have different involve and wants. For example, a person with a role as a governor needs a security. Unlike the common people who do not need any added security need. High status people ordinarily purchase more than than low status people. The high status people might need an expensive mug like Armani to show other people that they have a hi gh status and power. Unlike the common people with halfway to low status. They do not need more than a well know brand like Zara or something like that. As long as they are wearing an outfit that looks good on them.The third one is personal factors, such as gender, age and life calendar method, frugal circumstances, and lifestyle. Gender is really matter to create needs and wants. Women and men have different perception and circumstances. Women routinely need nonfunctional to make them look good. But men do not need any cosmetics. Age and life regular recurrence of the customers hear their need. A person in age 1 up to 2 or in baby life cycle needs nappies. But a misfire inage 16 or in teenager life cycle needs tampons. Economic circumstances of people are also determining what do they purchase. People with a good economic circumstance can recognize more needs and wants and purchase more than the other people. Next is lifestyle. It is obviously that lifestyles of the custome r influence their behavior and they can also recognize their need and want.Because of their lifestyle, people purchase different thing with the other people. Lifestyle is a persons pattern of alive in the world as denotative in activities, interests, and opinion. For example, mostly of the people with a healthy lifestyle do not purchase junk foods. They only purchase fresh foods. So, they radicalally create their need based on the way they are thinking and their own perceptions. We can think of marketing as a way of making sure the customers have the redress types of product and service experiences to create the serious brand knowledge structures and maintain them in the customers memory.In practice, marketing is following the logical. First, marketers have to analyzing their opportunities, and then they have to select their can market. Market is a group of consumers or potential buyers. Marketers select the market which is desire their product or service, because they need or want it. Targeting market is about targeting people who do you think want to buy your product or experience your service.In practicing marketing in the target market, marketers also have to consider the four holding of SIVA. SIVA contains of solution, information, value, and access. These are the questions of the customers that are designed to be answered in order to make the benefit exchange between the customers and the marketers. solving How can I solve this job?Information Where can I take care more about it?Value What is my gibe sacrifice to get this solution? bother Where can I find it?The dimensions higher up are the basic questions that must be answered by the marketers. So, to attract the customers, marketers must tell them that they can solve their line. Somehow, the marketers must return with thecustomers and make them sure that the marketers are really care about their problem and also care to solve it. In communication, marketers not only make the customers recognize their care, but also recognize the capability of the marketers to help the customers. The marketing process cans not being processed without any push by any means from the customers. Marketers are ontogeny the marketing plan by analyzing the customers behavior or customers environment first. Any strategies that created are basically reflected by the data of the customers and their environment.Marketers come about with customers in order to find out what do they need or what is their problem and tell them that marketers can fulfill it and also solve their problem. So, we can say that Marketing is reflect the needs and wants of the customers and happening in order to satisfy customers needs and wants. on that point is no way a caller-out creates a useless product or service. There must be reasons and destination to reach when a company creates product or service. The marketing plan that substantial by the marketers barely reflected by needs and wants of the customers . Marketing exist in order to satisfy the needs and wants of the customers.There is another(prenominal) thought that say Marketing shapes or create the need of the customers. Some people might be agreed with the statement. There are a lot of marketers that have innovative and creative thinking who usually think outside the box. They make a new product and service. An peculiar product or service that launched by the marketers. They promote them and tell the market that they should buy this for goodness sake. Because they need it. So, people simply think that marketing might shapes or even create the need of the customers. But there is something that we have to consider. They are creative and innovative marketers who basically solely like the other marketers. They collect data from the customers and the environment around them and then transform it into useful information. But, they who think outside the box can recognize the new need of the customer. So they create product or serv ice based on their recognition. Product or service that the customers might do not think to need it but in the end, the customers hold on that product or service.All we can say is that the marketers just recognize the new need of thecustomers, but not create them. Who creates them are the customers themselves. For example, when they need communication, they have melody telephone. But, the marketers recognize that the cable telephone might not capture for people nowadays. So now there are cell phones. Portable phones are now become a basic need. People can not live without communicate with the other people by cell phones. The marketers found the new need just by analyzing the customers and the environment. But, the customers are basically creating them time after time. Marketing is about recognize the existing problem or even the new problem of the customers and tell the customers that they can solve it by their product or service. It is all about consoling the customers need and want to gain value from them too.