Old town white coffee market niche Essay

All the store of Old township Coffee washrag were located at mellow traffic, high visible location in each Asia market. That the market entry strategies have found to be apply by OldTown White Coffee in managing their foreign franchisees when expanding into Asia include achieve franchising and company owner-stores. The marketing approach is essential to gain a agonistic advantage for OldTown White Coffee in the foreign market the ready included market entry, site location, and market positioning. Reason for Old Town White Coffee to choose master franchise as its spend a penny of franchising is because of that the master franchising was the most popular made of entry into distant and ethnic dissimilar market Asia.SWOT ANALYSISSTRENGTHThe profits obtained by Old town white coffee are quite high compared to other coffee shops in Malaysia. It offers other foods, such as intemperately food apart from coffee. Has many branches throughout Malaysia, Singapore, Hong Kong and many other countries.impuissanceIt depends on the coffee and makes them difficult to diversify their product. Innovation is slow because it mostly depends on one product only.OPPORTUNITIESAble to expand its operation to ball-shaped market to be introduced throughout ASEAN. Able to re-brands and to compete with other company using the same material.THREATSProduct imitation is very high because they are mainly using coffee which is common. There is a lot of arguing both worldwide and locally.Consequences from increasing the price of materials which they have use testament be to make the price product is also increase.